#Toy box on wheels movie

It’s just been an incredible collaboration, so we are thrilled about it. Lily is so smart and so specific and so productorial. Lena is so collaborative and rolls up her sleeves and really likes to roll around in notes and listen. “First of all, they are two of my favorite ladies ever,” Brenner says of Collins and Dunham. The “Emily In Paris” star will star as the micro-doll in a family comedy written and directed by the “Girls” creator.īrenner confirms to Variety that there is a script, which she enthusiastically describes as a “great” script. Reciting the famous “Barney” song (“I love you, you love me, we’re a happy family”), the Mattel exec says the upcoming film will be about “identity and finding who you love and who feels alienated” and “what does it all mean?” Brenner says the film will “be more adult and have adult themes - and sort of be a little bit off-kilter.” Referencing the Seth MacFarlane comedies, she quips: “We’re not making ‘Ted.’ You know what I mean?”

#Toy box on wheels movie

“Any movie that has Barney is not certainly going to be straightforward,” Brenner adds. It’s just going to be unique - more of like a ‘Being John Malkovich’ or an ‘Adaptation,'” she says, referencing the 19 Spike Jonze films. Now, Brenner divulges a few more details, telling Variety, “I don’t know that it’s necessarily going to be darker. The iconic purple dinosaur will inspire a live-action film that Mattel has previously described as an “A24-type” of “surrealistic” movie.

Now that Mattel did get the first one right, here’s a look at what’s on its slate - and some new tidbits that Variety can exclusively reveal on each of the projects. But, in this day and age, you just want to get the first one right.” “That’s the hope - that it goes on and on and it’s a gift that keeps giving. “Everybody hopes that when you create a movie that there is going to be a franchise,” Brenner told Variety. The same goes for the rest of their slate, which contains toy lines ripe for franchises, like “Masters of the Universe” and “ Hot Wheels.” Robbie Brenner - the Oscar-nominated producer who runs Mattel Films and produced “Barbie” and all developing Mattel film projects - says the company was hopeful “Barbie” would become a box office success, so they could explore potential sequels. “Our ambition is to create film franchises.” “Successful movies lend themselves to more movies,” the CEO added. And if you do that, opportunities open up very quickly, once you establish the first movie as a successful representation of a franchise on the big screen.” Kreiz continues, “At the outset, we’re not saying, ‘Okay, let’s think already about movie two and three.’ Let’s get the first one right and make that a success. “It’s a very rich universe… It’s a very broad and very elastic brand, in terms of opportunities.” In addition to the main Barbie figure, she has family, she has a lot of elements around in her universe,” Kreiz told Variety. The product lines of Barbie is a very broad brand. “Barbie, as a brand, has many different iterations. Speaking to Variety about their IP strategy just days before “Barbie” was released, Mattel executives were hopeful to open up an entire “Barbie” world of sequels. Director Greta Gerwig has said that she’s not thinking about a follow-up at this time, saying, “At this moment, it’s all I’ve got.” But after the Margot Robbie-starring hot pink fantasia has grossed an astonishing $380 million worldwide in its first five days in theaters, it’s a safe bet that Mattel and Warner Bros. Of course, the door is also wide open for “Barbie” sequels.